Over 50 people attended our annual conference for Customer Advisory Board program managers in Boston on December 5th. We had some great presentations followed roundtable discussions on top of mind topics regarding managing advisor councils identified by the attendees. The…
To be held in Boston on Thursday December 5th. This is the ONLY opportunity worldwide to get together with your peers and share best practices on running Customer Advisory Councils. You will walk away with lots of ideas to revamp…
Benchmark Your CAB Program – using our annual CAB Program Survey: https://www.surveymonkey.com/r/caboards If you wish to access the full report and compare how your program performs in relation to others in the industry, please complete the 4 minute survey and…
Our annual conference is being held on Thursday December 5th 2019 in Boston. We are now in our 10th year of running this event! Which is the largest gathering of CAB managers worldwide. This is a great opportunity to learn…
In order to properly prepare for a first Customer Advisory Board, you should allow no less than 3-4 months. The following activities will need to be executed prior to launching your Board: Kickoff: This is where items such as CAB strategy,…
Creating a solid and balanced agenda designed to provide the key strategic insights you need will be crucial to the success of your CAB. Below are just some of the areas of your business that can be explored in your…
There are several things to remember before deciding to launch a Customer Advisory Board: A CAB is not a one-off, check-the-box kind of event. It is an ongoing initiative executed for the purpose of driving future strategies for the business.…
The benefits of a well-orchestrated Customer Advisory Board are too numerous to count, but here are a few of the key advantages: Gain a keen understanding of market conditions Enhance rapport with key customers Drive loyalty – your best customers…
A CAB is NOT a Board of Directors with fiduciary responsibility A CAB is NOT a sales event A CAB is NOT a focus group A CAB is NOT a customer complaint session A CAB is NOT a presentation to customers It is imperative that the customers around the table…
Answers to the following questions can be achieved by a well-directed, well-planned and well-executed Customer Advisory Board: Is our company moving in the right direction and is our value proposition one that is in alignment with the needs of our…