Due to the recent virus preventing travel, there is an increased need to create a more compelling online experience for Customer Advisory Board members. We got thinking about the different ways you can engage CAB members digitally. Here are some…
During this unprecedented and uncertain time of coronavirus, many upcoming CAB in-person meetings have been cancelled—or postponed to the fall. Instead of waiting till the fall, a viable alternative is to host the meeting online.To get the most out of…
Due to the recent Coronavirus outbreak, preventing travel, it is impossible to host in-person advisory board meetings (hopefully that will change soon). As a result we are seeing an uptick in the number of online CAB meetings, as companies switch…
Designing and running a world-class Client Advisory Council requires continuous activity throughout the year. Our members report that their top 6 challenges are: Getting the right members: Recruiting the right executives from the customer base is no easy task. Have…
A Customer Advisory Board is NOT a Focus Group. Here's why: Membership is typically made up of 10-15 senior executives (not necessarily the end product users) normally representing the 20% of your customers that generate more than 80% of your…
Over 50 people attended our annual conference for Customer Advisory Board program managers in Boston on December 5th. We had some great presentations followed roundtable discussions on top of mind topics regarding managing advisor councils identified by the attendees. The…
To be held in Boston on Thursday December 5th. This is the ONLY opportunity worldwide to get together with your peers and share best practices on running Customer Advisory Councils. You will walk away with lots of ideas to revamp…
Benchmark Your CAB Program – using our annual CAB Program Survey: https://www.surveymonkey.com/r/caboards If you wish to access the full report and compare how your program performs in relation to others in the industry, please complete the 4 minute survey and…
Our annual conference is being held on Thursday December 5th 2019 in Boston. We are now in our 10th year of running this event! Which is the largest gathering of CAB managers worldwide. This is a great opportunity to learn…
In order to properly prepare for a first Customer Advisory Board, you should allow no less than 3-4 months. The following activities will need to be executed prior to launching your Board: Kickoff: This is where items such as CAB strategy,…