Skip to content
The CAB Conference is back in person!    Join us in Boston on Oct. 21st, 2024.

Session at Customer Marketing Alliance Conference

There is a great session on Customer Advisory Boards (CABs) on the Main stage of the Customer Marketing Alliance conference on September 4 in San Francisco, California:
Panel: Accelerating business value using customer-led advisory boards
A key challenge with traditional Customer Advisory Boards (CABs) is the outsized involvement of the sponsoring company, across all CAB aspects – design, charter, recruitment, agenda, and ongoing operations. The role of members in many CABs is limited to showing up to the annual meeting and participating in a few conference calls throughout the year. Ignite’s CAB 2.0 introduces the concept of Customer-Led Advisory Boards (CLBs). This is the holy grail in CAB engagement as it represents an evolution of the traditional CAB engagement model. Not all companies will be able to realize the promise of CLB, but those that can get to this aspirational state will reap outsized benefits. In essence, the CAB members become 50% “owners” in the CAB process and most importantly, in the strategic outcomes. You will learn: – What are the shortcomings of traditional CABs for both your company and your CAB members? – Why will CLABs deliver the holy grail of CAB engagement and outsized benefits? – How is this paradigm shift manifested in all aspects of CAB work?
The full list of presenters are as follows:
Rebecca Quinn
Director, Corporate Events
Uber Freight
Lauren Johnson
Manager, Advisory Board Programs
Gavin Nathan
Senior Consultant & Partner
Ignite Advisory Group
Catherine Gibson
Senior Consultant & Facilitator
Ignite Advisory Group
You can register at
Back To Top