Conference 2018

Next Conference;
December 4, 2018 in Boston, MA

Welcome to the largest conference WORLDWIDE focused on Customer Advisory Boards.

The Customer Advisory Board association conferences are excellent professional development venues regardless of your program size or maturity; last year 69% of our members had established programs and 21% were in their infancy. With so many best practices shared, and so many connections made, attendees leave energized and ready to implement new strategies to take their Customer Advisory Board programs to the next level. REGISTER HERE

2017 Agenda - this years agenda is in development

Monday DECEMBER 3rd 2018 - Welcome Reception 7-9pm social networking with appetizers & refreshments in downtown Boston.
Tuesday DECEMBER 4th 2018 Metro Meeting Center - 4th Floor, 101 Federal St, Boston, MA 02110.

  • 8:00 a.m. Refreshments & Registration

  • 8:45 a.m. Welcome & Meeting Objectives – Gavin Nathan, Founder Customer Advisory Board .org

  • 8:50 a.m. “How do you ensure a CAB's longevity? Its all about building value beyond the board.” – David Coates, Director, Customer Marketing, Iron Mountain

  • 9:40 a.m. "What I learned in the first year of managing a CAB" – Dan Skaggs, Group Product Manager, Middle Market, Corporate Payment Systems, U.S. Bank

  • 10:20 a.m. Refreshment Break

  • 10:50 a.m. “Leveraging a CAB program to drive Customer Advocacy” - Pascale Royal, Senior Manager, Global Advocacy Programs, Citrix

  • 11:40 a.m. “Proven Approaches to Facilitating Customer Advisory Boards” – Eyal Danon, Founder, Ignite Advisory Group

  • 12:30 p.m. Lunch & Group Photo

  • 1:30 p.m. "How to recruit C-Level candidates for an Executive Advisory Board" - CB

  • 2:30 p.m. "How a consulting organization uses a CAB to drive Employee Effectiveness" – Stephanie Schrankler, Director of Customer Advocacy, Sagitec

  • 3:15 p.m. Refreshment Break

  • 3:30 p.m. Roundtable Discussion: What are the Top 3 Challenges you face managing Customer Advisory Board Programs? What are the Top 3 Solutions to these?

  • 4:10 p.m. Group Readouts

  • 4:20 p.m. Meeting Summary & Close

We invite you to:

  • Hear how leading B2B marketing practitioners are engaging their TOP customers

  • Challenge your thinking on how Customer Advisory Boards can drive business value

  • Get tips, tools and best practices you can use immediately with your customers

  • Network with fellow industry professionals on the leading edge of B2B customer engagement

Last year, 90% of the 50 attendees rated the conference as Good/Excellent and 95% said they would attend the event again.

Previous Years Attendees have included:

Oracle, IBM, HP, Intel, Cisco, Aetna, HCL Technologies, AT&T, Adobe, SafeNET, Syncsort, Informatica, National Instruments , First Line Software, Ignite Advisory Group, Staples, Cornerstone OnDemand, QAS, Wells Fargo, PNC Bank, Experian, AmerisourceBergen, Schwab, Iron Mountain, Pershing, Ryder, ebay, Daimler Trucks, Wolters Kluwer, Sitecore among others…

Example titles of Customer Advisory Board conference attendees:

SVP Marketing, Sr Product Manager, Director of Customer Marketing, Manager of Client Services, Manager of Product Management, Premier Customer Account Manager, Marketing, VP Operations, CMO, Senior Consultant, Business Development, Snr Mgr Corporate Marketing, Program Director Customer Advisory Councils , Snr Program Manager, Sr Field Marketing Manager, Head of Product Development, Dir Customer Marketing, VP Client Experience, Customer Advocacy Director, GM Americas, Vice President Customer Care, Senior Director, Head of Marketing of Corporate Markets, Communications Manager, Program Director of Executive Forums, etc

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If you have any questions on attending this event then please Contact Us.

If you would like to receive a $100 DISCOUNT off the registration fee then please consider becoming a Lifetime Member of the Customer Advisory Board industry association.


"This will be the largest gathering of CAB managers and practitioners worldwide."

Eyal Danon, Founder, Ignite Advisory Group