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The CAB Conference is back in person!    Join us in Boston on Oct. 21st, 2024.

The Largest Worldwide Conference Focused on Customer Advisory Boards

The Customer Advisory Board association conferences are excellent professional development venues regardless of your program size or maturity; 69% of attendees had established programs and 21% were in their infancy.

Learn Best Practices

With so many best practices shared, and so many connections made, attendees leave energized and ready to implement new strategies to take their Customer Advisory Board programs to the next level.

We’re excited to be back in person this year!

We’ll be co-located with CustomerXCon 2024. Register for the CAB Conference and contact us to get a discount code for CustomerXCon 2024.

October 2024 Conference Agenda

Monday, October 21st, 2024
Hynes Convention Center, Boston, MA, Room 305 (Go to the third level, Boylston Hallway)

10:30 am Refreshments & Networking
11:00 am Welcome, Objectives & Introductions – Gavin Nathan, Chair, CustomerAdvisoryBoard.org
11:15 am Key Success Factors in Launching a CAB – Jeff Hemenway, SVP Global Industrial Sales, Stratasys 3D Printing
11:50 pm Lessons Learned in Evolving the UPS CAB Program – Hannah Lagod, Strategy Supervisor & Lila Best, New Product Innovation – Strategy Manager, UPS
12:30 pm Lunch Break & Networking
1:30 pm Strategic Member Selection: Building an Impactful Customer Advisory Board – Dr. Tiffany Raymond, Global B2B Content Marketing Leader, PayPal
2:15 pm Creating Meaningful, Customer-Centric Experiences the Atlassian Way – Amy Berusch, Customer Engagement Program Manager,  Atlassian
3:00 pm LIVE SIMULATED CAB SESSION – All attendees will participate in an actual CAB session called “Ask The Expert” during which other attendees will brainstorm ways to solve your top CAB challenges.
3:40 pm Top 10 CAB Agenda Sessions – Eyal Danon, Ignite Advisory Group
4:00 pm Meeting Summary & Close
4:30 pm CustomerXCon 2024 Welcome Party

2024 Conference Speakers

Gavin Nathan

Gavin Nathan

Customer Advisory Board.org

Chair & Host

Jeff Hemenway

Jeff Hemenway

Stratasys 3D Printing

SVP Global Industrial Sales

Hannah Lagod

Hannah Lagod

UPS

Strategy Supervisor

Lila Best

Lila Best

UPS

New Product Innovation – Strategy Manager

Dr. Tiffany Peru

Dr. Tiffany Raymond

PayPal

Head of Global Customer Advocacy

Amy Berusch

Amy Berusch

Atlassian

Customer Engagement Program Manager

Eyal Danon

Eyal Danon

Ignite Advisory Group

President

Hotel Room Block

The CAB Conference is co-located with CustomerXCon and we have access to their room block at the Hilton Back Bay, across the street from the Hynes Convention Center.   Book online or if calling, ask for the CustomerXCon rate.

Hilton Boston Back Bay
40 Dalton Street, Boston, MA 02115
617-236-1100

“This will be the largest gathering of CAB managers
and practitioners worldwide.”

— Eyal Danon, Founder, Ignite Advisory Group

Group Photo from Previous Conference
CAB Manager Presentation
Conference Attendee Group Breakouts
Best Practice Sharing

Conference Features

Learn

Hear how leading B2B marketing practitioners are engaging their TOP customers

Explore

Challenge your thinking on how Customer Advisory Boards can drive business value

Tips

Get tips, tools, and best practices you can use immediately with your customers

Network

Network with fellow industry professionals on the leading edge of B2B customer engagement

Previous Years Attendees have included

Oracle, IBM, HP, Intel, Cisco, Aetna, HCL Technologies, AT&T, Adobe, SafeNET, Syncsort, Informatica, National Instruments , First Line Software, Ignite Advisory Group, Staples, Cornerstone OnDemand, QAS, Wells Fargo, PNC Bank, Experian, AmerisourceBergen, Schwab, Iron Mountain, Pershing, Ryder, ebay, Daimler Trucks, Wolters Kluwer, Sitecore, among others…

Example Titles of Conference Attendees

SVP Marketing, Sr Product Manager, Director of Customer Marketing, Manager of Client Services, Manager of Product Management, Premier Customer Account Manager, Marketing, VP Operations, CMO, Senior Consultant, Business Development, Snr Mgr Corporate Marketing, Program Director Customer Advisory Councils , Snr Program Manager, Sr Field Marketing Manager, Head of Product Development, Dir Customer Marketing, VP Client Experience, Customer Advocacy Director, GM Americas, Vice President Customer Care, Senior Director, Head of Marketing of Corporate Markets, Communications Manager, Program Director of Executive Forums, etc.

90% of the 60 attendees rated the conference as Good/Excellent and 95% said they would attend the event again.

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