Membership Benefits

Receive these 6 Membership Benefits:

MEMBER BENEFIT # 1 : Industry Survey

The Customer Advisory Board Industry Report is the result of the largest industry survey regularly conducted of advisory council programs. Using objective indicators of Customer Advisory Board maturity, the research covers a wealth of data regarding evolving advisory board management practices, and sought to answer three main questions:

  • How are Customer Advisory Boards performing?
  • What are the standards and strengths of Customer Advisory Boards?
  • What opportunities should Customer Advisory Board managers focus on to grow their programs?

MEMBER BENEFIT # 2 : Quarterly Educational Conference Calls

Our members convene on a quarterly basis through conference calls. The Quarterly Conference Call Program showcases the latest research and tools from leading Customer Advisory Board managers and consultants. Following each presentation we have an open discussion on "Hot Topics" submitted by our member community. If you would like to showcase your Advisory Board program or have a suggestion for a Hot Topic then please contact us!

Previous Quarterly Call speakers have included: Ali Kramer, Marketing Manager, Equifax | David Coates, Marketing Manager, Iron Mountain | Michelle Rodlowski, Marketing Director, Dell Software

Previous Member Quarterly Call topics have included:

"Successfully managing the Equifax CAB program over several years"

"Branding your Customer Advisory Board - key considerations and examples"

"Top 10 Benefits of Customer Advisory Boards"

MEMBER BENEFIT # 3 : Expert Member Presentations

Learn best practices from other world class Customer Advisory Board programs by accessing our member library including previous conference presentations:

  • 2017 Conference Presentations: Oracle, Transunion, Pindrop, Adobe, Forrester
  • 2015 Conference Presentations: Ryder, Dell, Infor, Ignite Advisory Group, Adobe
  • 2014 Conference Presentations: IBM, Intel, Iron Mountain, Silicon Valley Bank
  • 2013 Conference Presentations : Oracle, AT&T, Iron Mountain
  • 2012 Conference Presentations: Intel, Adobe, Qualcomm, Wells Fargo, HCL, AT&T
  • 2011 Conference Presentations: AT&T, Wells Fargo,Ignite, PNC Bank

MEMBER BENEFIT # 4 : CAB Benchmark

We developed the Customer Advisory Board Maturity Model to help organizations understand, plan for and assess the performance of their advisory council initiatives. Our members use it both as a Customer Advisory Board management checklist(containing 60 best practices) and as an organizational roadmap along the 7 key competency areas. At the Customer Advisory Board .org association, we use it to organize our research, our conference session programming, and our training services so that our members can easily connect the dots and use the association’s content in their strategic planning.

The model articulates two concepts required to advance the business of Customer Advisory Boards. First, it defines the 7 key competency areas, containing a total of 60 best practices, required to build successful client advisory councils. Second, it articulates how these competencies progress from organizations that have developed their programs through a ‘trial & error’ approach to those that have embraced world-class best practices and professional help.

MEMBER BENEFIT # 5 : ROI Calculator

We generated the Customer Advisory Council Return On Investment model following a number of quarterly conference calls and sessions at our annual conference focused on evaluating the value of customer advisory boards. The spreadsheet looks at ROI from two perspectives: Firstly the hard benefits that can be quantifiable in a business case and secondly the scorecard metrics that may be used to evaluate the performance of many customer engagement activities in the enterprise. The ROI model also includes a complete budget calculator enabling anyone new to advisory boards to understand the Total Cost of Ownership (TCO) to help in building the business case.

MEMBER BENEFIT # 6 : Annual Conference Discount

Get $100 Conference Discount Annually

Every year you will receive priority access to the leading Customer Advisory Board conference with a $100 discount from the cost of registration

Since our founding in 2009, the Customer Advisory Board .org has grown to over 500 members representing 32% of Fortune 1000 corporations

Lifetime Membership only $299




All major credit cards or Paypal accepted. A receipt will be automatically emailed to you. Please contact us if you have any problems processing payment.

Our Community

Join our community to learn how to improve your existing Customer Advisory Board program, or if you are creating your first advisory board, our content and members can help accelerate your plans.

The diversity of our industry association members is shown in the following pie chart:

customer advisory board members

We have over 500 current members, since establishing the industry association in 2009. Here is a selection of some Customer Advisory Board .org corporate members:

BlueShield CA
Deloitte
Self Employed
Right90
Humana
Reparo
Partech
Misys
Lexis Nexis
TrinTech
MIL Corporation
MoogSoft
Americold Logistics
SAS
HCL Technologies
BNP Media
School Center
FedEx
TW Cable
ClientAuCoeur
Ultimate Software
Transaction Network Services
TelephoneticsVIP
Equinix
IntrinsiQ
Cytel
Transcontinental
Aetna
Zywave
ATG
Rice Lake Weighing Systems
Honeywell
BlueArc
Gaylord Hotels
Alcatel Lucent
Kirk Consultancy
Iron Mountain
Ignite Advisory Group
TRX
National Instruments
SNT
Fleet Partners
Mopdog
Design Services
IDC Canada
Zycus
USAA
Lectra
PluggedIN
Cisco
Savvis
NAVTEQ
PNC Bank
Okta
Eaton
MarketForce
Self
Arbita
EXEL
MCHSI
Self
Orga-Systems
Deloitte
Adobe
SVB Financial
SafeNET Inc
Bombardier
DocuSign
Cibavision
Netapp
Netapp
Syncsort
Globant
Fujitsu
Self
Fiserv
Schwab
PACCESS
Quantum Whisper
NET(net) Inc
Huntington National Bank
Sitewire
Oracle Corp
Consona Corp
Diversey
Bank of America
Ceva Logistocs
NetScout
Advisers Checklist for Success
Cisco
ABS Nautical
Arbor Networks
Wells Fargo
CPP
Delta Private Jets
Oracle
Mphasis
Trainer Communications
InfoGroup
AT&T
Lynx Medical
Integreon
Oncor
Point of Reference
The Scholorship Organization
SkirtsInDirt
Sun Power Corporation
Informatica
NightHawk
Unknown
Group Voyagers
iLearn2
HEIT
Trimble
MyFDB
Elster
CYTA
Qualcomm
Capital One
ORCC
InfoLogix
Pubmatic
NA
EMN8
Trizetto
Direct Tech Inc
LogRhythmn
Haris Broadcast Communications
Nomadix
Dexter Chaney
Wolters Kluwer
Polycom
The Standard Insurance Co
Neustar
SBC GlobalNet
Earthlink
Fiserv
AT&T
Level 3
PHT Corporation
BMRG
Lawson
Infor
BAK Group
Ameriprise
Prosoft Binders
Vidyo
McGraw-Hill
Avue Technologies
Progress Software
Grass Valley
Invest Wise
timeRAZOR
CBA
Cisco
NA
Informatica
Siemens
AcuTemp Thermal Systems
Sanford Health
Lawson
Wing Span Technology
RCI
Volkswagen Group Canada
SITA
Independent
Corn Products
Oracle
International SOS
Thunderhead
Rabobank
National Instruments
Synapsense
Atrion
Pitsco
Grass Valley Inc
HP
LDS Church
Omatic Software
SunGard
Granite Financial
PNC Bank
Autodesk
Fathom
Call Station
Milliman Care Guidelines
Good Technology
Barnum Financial Group
SAS
BazaarVoice
Veris Industries
Morgan Thermal Ceramics
Aspect
SwissRe
Digicert
Rapid7
JPD Consulting

If you are a member and would like your client advisory council or customer advisory board program featured on this page, then please contact us.

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