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The Customer Advisory Board Industry Report is the result of the largest industry survey regularly conducted of advisory council programs. Using objective indicators of Customer Advisory Board maturity, the research covers a wealth of data regarding evolving advisory board management practices, and sought to answer three main questions:
- How are Customer Advisory Boards performing?
- What are the standards and strengths of Customer Advisory Boards?
- What opportunities should Customer Advisory Board managers focus on to grow their programs?
Our members convene on a quarterly basis through conference calls. The Quarterly Conference Call Program showcases the latest research and tools from leading Customer Advisory Board managers and consultants. Following each presentation we have an open discussion on "Hot Topics" submitted by our member community. If you would like to showcase your Advisory Board program or have a suggestion for a Hot Topic then please contact us!
Ali Kramer, Marketing Manager | David Coates, Marketing Manager | Michelle Rodlowski, Marketing Director
"Successfully managing the Equifax CAB program over several years"
"Branding your Customer Advisory Board - key considerations and examples"
"Top 10 Benefits of Customer Advisory Boards"
Learn best practices from other world class Customer Advisory Board programs by accessing our member library including previous conference presentations:
- 2017 Conference Presentations: Oracle, Transunion, Pindrop, Adobe, Forrester
- 2015 Conference Presentations: Ryder, Dell, Infor, Ignite Advisory Group, Adobe
- 2014 Conference Presentations: IBM, Intel, Iron Mountain, Silicon Valley Bank
- 2013 Conference Presentations : Oracle, AT&T, Iron Mountain
- 2012 Conference Presentations: Intel, Adobe, Qualcomm, Wells Fargo, HCL, AT&T
- 2011 Conference Presentations: AT&T, Wells Fargo,Ignite, PNC Bank
We developed the Customer Advisory Board Maturity Model to help organizations understand, plan for and assess the performance of their advisory council initiatives. Our members use it both as a Customer Advisory Board management checklist(containing 60 best practices) and as an organizational roadmap along the 7 key competency areas. At the Customer Advisory Board .org association, we use it to organize our research, our conference session programming, and our training services so that our members can easily connect the dots and use the association’s content in their strategic planning.
The model articulates two concepts required to advance the business of Customer Advisory Boards. First, it defines the 7 key competency areas, containing a total of 60 best practices, required to build successful client advisory councils. Second, it articulates how these competencies progress from organizations that have developed their programs through a ‘trial & error’ approach to those that have embraced world-class best practices and professional help.
We generated the Return On Investment model following a number of quarterly conference calls and sessions at our annual conference focused on evaluating the value of customer advisory boards. The spreadsheet looks at ROI from two perspectives: Firstly the hard benefits that can be quantifiable in a business case and secondly the scorecard metrics that may be used to evaluate the performance of many customer engagement activities in the enterprise. The ROI model also includes a complete budget calculator enabling anyone new to advisory boards to understand the Total Cost of Ownership (TCO) to help in building the business case.
Get $100 Conference Discount Annually
Every year you will receive priority access to the leading Customer Advisory Board conference with a $100 discount from the cost of registration
Since our founding in 2009, the Customer Advisory Board .org has grown to over 500 members representing 32% of Fortune 1000 corporations
Join our community to learn how to improve your existing Customer Advisory Board program, or if you are creating your first advisory board, our content and members can help accelerate your plans.
Lifetime Membership only $299
We have over 500 current members, since establishing the industry association in 2009. Here is a selection of some Customer Advisory Board .org corporate members:
|Transaction Network Services|
|Rice Lake Weighing Systems|
|Ignite Advisory Group|
|Huntington National Bank|
|Bank of America|
|Advisers Checklist for Success|
|Delta Private Jets|
|Point of Reference|
|The Scholorship Organization|
|Sun Power Corporation|
|Direct Tech Inc|
|Haris Broadcast Communications|
|The Standard Insurance Co|
|AcuTemp Thermal Systems|
|Wing Span Technology|
|Volkswagen Group Canada|
|Grass Valley Inc|
|Milliman Care Guidelines|
|Barnum Financial Group|
|Morgan Thermal Ceramics|