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Customer Advisory Board 2023 CONFERENCE Recap

The 2023 Customer Advisory Board conference was a great success! The feedback scores from members on the sessions presented were 95% “excellent” or “good”. We received many comments from attendees showing their appreciation of the time and effort that went into creating the virtual event – thank you especially to all the presenters who shared their Customer Advisory Board programs with peers. Over 100 people attended the half day conference.

We put together a collection of all the sessions at the conference, you can view them here 

Here is the full agenda of the Customer Advisory Board .org 2023 virtual conference for reference:

Tuesday 28th March 2023:

11:00 am ET Welcome & Objectives – Gavin Nathan, Chair,
11:10 am ET “The Importance of CABs: Building the Business Case” – Melanie Gomez, Sr. Program Manager, Executive Engagement, Citrix 
11:40 am ET “CABs Across a Matrixed Org: Structures & Product-Focused Feedback” – Lauren Johnson, Sr. PgM & Team Lead, Advisory Boards, Adobe 
12:10 pm ET “Google CAB Program evolution: From program management to insight generation” – Sara Kuethe, Global CAB Team Lead, Google Cloud
12:40 pm ET BREAK
1:00 pm ET “Innovative CAB Agenda Sessions & Facilitation” – Eyal Danon, Ignite Advisory Group
1:30 pm ET “Partner Advisory Boards: VMware’s Perspective” – Mary Sears, Global Partner & Alliances Marketing Manager, VMware
2:00 pm ET  “Mobilizing Customer to Drive Growth: The Role of Customer Marketers in 2023” – Jeff Ernst, CEO SlapFive
2:30 pm ET Meeting Summary & Close

We plan on hosting another virtual conference in a year’s time. If you are interested in presenting any aspects of your Customer Advisory Board program, or journey, whether starting out or managing a mature program, please let us know. We are always looking for new speakers and it’s a great experience to share and get feedback from your peers. Please message us at:  Contact The Customer Advisory Board

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