Association for Customer Advisory Board Managers

Our Mission:

  • Share best practices among Customer Advisory Board practitioners internationally

  • Match companies embarking on Customer Advisory Council's with Customer Advisory experts & facilitators

  • Promote Customer Advisory Boards as a proven method for increasing sales, customer loyalty and driving innovation in organizations worldwide

Learn from the Industry Experts:

DEFINITION: What is a Customer Advisory Board?

A Customer Advisory Board (CAB), also known as a Client Advisory Council, is a B2B sales & marketing program. The program involves regularly convening a small group of influential customers who have a vested interest in helping to shape the host company’s strategy. A well-designed customer advisory board will provide a forum for peer networking while enabling all members to develop solutions to grow their businesses.

Why create a Customer Advisory Board?

Business is personal. Now more than ever it's imperative to build deeper relationships with your best customers. It's well known that your top 20% of clients typically generate 80% of your revenue. Engaging key decision makers in these accounts through a Client Advisory Council or board will deliver:

• Early warnings of shifts in customer needs and emerging opportunities (Market Research)
• New Product Development feedback (Innovation)
• Reduce customer attrition and churn, especially among Customer Advisory Board members (Customer Loyalty)
• Advice on approaching and appealing to similar customers, including referrals (Sales)
• Intelligence on competitor's tactics and strategies - what’s working and what’s not (Market Intelligence)
• A Customer Advisory Board can drive significant new revenue if managed effectively!

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If you’re managing or planning a Customer Advisory Board program then please consider becoming a Member of our industry association.

Conference 2017

Since our founding in 2009, the Customer Advisory Board .org has grown to over 500 members representing 32% of Fortune 1000 corporations. Our annual conference is a great place to share and learn best practices.

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We are the ONLY industry association worldwide focused on Customer Advisory Board success. If your organization has a Customer Advisory Board program or is evaluating the benefits of creating one, we encourage you to join our community to accelerate your plans. Purchase Membership here.

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