A customer advisory board (also known as a customer advisory council) can provide an abundance…
Over 50 people attended our annual conference for Customer Advisory Board program managers in Boston on December 5th. We had some great presentations followed roundtable discussions on top of mind topics regarding managing advisor councils identified by the attendees. The key presentations were:
“Becoming Customer Obsessed by using Customer Advisory Board Insights to Drive Change” – Stephanie G. Wicky, Group Director, Marketing, Supply Chain Solutions & Dedicated Transportation, Ryder System, Inc.
“Aiming High to Recruit & Engage CAB Members” – Ben Tao, Vice President – Corporate Marketing, Forcepoint
“Planning for an Annual Strategic CAB Meeting” – Elyse Begleiter, VP, Corporate Events, BNY Mellon | Pershing
“Driving Tangible Business Value through Customer Advisory Boards: Our CAB Experience” – Angela Nichols, Senior Manager, Global Advisory Boards, Clinical Effectiveness, UpToDate
“The Secret Sauce of Session Design” – Eyal Danon, Founder, Ignite Advisory Group
Following these sessions we worked in smaller groups in breakouts to tackle these questions and share best practices: What are the Top 3 Challenges you face managing Customer Advisory Board Programs? What are the Top 3 Solutions to these?
Thank you to everyone who attended and especially those who prepared some great presentation to share! The event was rated as highly successful, 94% of people said they would refer the event to others and 92% rate the content shared as good or excellent. If you are interested in attending next years event in 2020 (it will likely be in Boston) or if you would like to present your CAB program at the upcoming conference, please contact us on firstname.lastname@example.org