The benefits of a well-orchestrated Customer Advisory Board are too numerous to count, but here are a few of the key advantages: Gain a keen understanding of market conditions Enhance rapport with key customers Drive loyalty – your best customers…
A CAB is NOT a Board of Directors with fiduciary responsibility A CAB is NOT a sales event A CAB is NOT a focus group A CAB is NOT a customer complaint session A CAB is NOT a presentation to customers It is imperative that the customers around the table…
Answers to the following questions can be achieved by a well-directed, well-planned and well-executed Customer Advisory Board: Is our company moving in the right direction and is our value proposition one that is in alignment with the needs of our…
Business is personal. Now more than ever it’s imperative to build deeper relationships with your best customers. It’s well known that your top 20% of clients typically generate 80% of your revenue. Engaging key decision makers in these accounts through…
A Customer Advisory Board (CAB) is a B2B sales & marketing program. The program involves regularly convening a small group of influential customers who have a vested interest in helping to shape the host company’s strategy. A well-designed customer advisory…