FAQ: What are the BENEFITS of a Customer Advisory Board?

The benefits of a well-orchestrated Customer Advisory Board are too numerous to count, but here are a few of the key advantages:

• Gain a keen understanding of market conditions
• Enhance rapport with key customers
• Drive loyalty – your best customers now have a seat at your table
• Innovate in collaboration with those for whom you provide products and services
• Risk mitigation – validation that your thinking is on point
• Create strong advocates for your brand and your organization
• Understand where your customers are heading and be there when they arrive
• Achieve internal alignment among members of your executive team