With the Covid19 pandemic continuing, many companies are not considering any in-person meetings in the near term future. However, customer advisory board (CAB) managers should not let the momentum they have created through their programs lag or (worse) go dark…
Assuming we get back to normal at some point soon post Corona Virus, there will be an increased need to give back and do more charitable giving. As Customer Advisory Board managers, we a unique opportunity working with our programs…
Due to the recent Coronavirus outbreak, preventing travel, it is impossible to host in-person advisory board meetings (hopefully that will change soon). As a result we are seeing an uptick in the number of online CAB meetings, as companies switch…
A Customer Advisory Board is NOT a Focus Group. Here's why: Membership is typically made up of 10-15 senior executives (not necessarily the end product users) normally representing the 20% of your customers that generate more than 80% of your…
In order to properly prepare for a first Customer Advisory Board, you should allow no less than 3-4 months. The following activities will need to be executed prior to launching your Board: Kickoff: This is where items such as CAB strategy,…
Creating a solid and balanced agenda designed to provide the key strategic insights you need will be crucial to the success of your CAB. Below are just some of the areas of your business that can be explored in your…
There are several things to remember before deciding to launch a Customer Advisory Board: A CAB is not a one-off, check-the-box kind of event. It is an ongoing initiative executed for the purpose of driving future strategies for the business…
The benefits of a well-orchestrated Customer Advisory Board are too numerous to count, but here are a few of the key advantages: Gain a keen understanding of market conditions Enhance rapport with key customers Drive loyalty – your best customers…
A CAB is NOT a Board of Directors with fiduciary responsibility A CAB is NOT a sales event A CAB is NOT a focus group A CAB is NOT a customer complaint session A CAB is NOT a presentation to customers It is imperative that the customers around the table…
Answers to the following questions can be achieved by a well-directed, well-planned and well-executed Customer Advisory Board: Is our company moving in the right direction and is our value proposition one that is in alignment with the needs of our…