There is a great session on Customer Advisory Boards (CABs) on the Main stage of the Customer Marketing Alliance conference on September 4 in San Francisco, California: Panel: Accelerating business value using customer-led advisory boards A key challenge with traditional…
As we enter a new year, it's a good time to reflect on Customer Advisory Boards in 2023 and predict where they are heading in 2024 and beyond... CAB’s are an important part of customer marketing and can become the flywheel…
The 2023 Customer Advisory Board conference was a great success! The feedback scores from members on the sessions presented were 95% "excellent" or "good". We received many comments from attendees showing their appreciation of the time and effort that went…
Great webinar from Ignite Advisory Group on their “Top 5 Most Innovative CAB Sessions”. In summary they spoke about the need for Customer Advisory Board sessions to be ENGAGING for both members and host company employees, and also generate ACTIONABLE…
We attended a Customer Advisory Board roundtable meeting with fellow CAB.org members, all program managers at medium to large companies we discussed whats working and whats not working at the moment in facilitating CAB meetings and here’s a summary of…
This year’s annual conference will be VIRTUAL on March 28th 2023. Its been over 2 years since we have been able to meet due to the pandemic and lots has changed in our industry. We are seeing Customer Advisory Board…
In this blog post we are reviewing some of the best practices in creating a Breakout Session during a Customer Advisory Board meeting. A breakout session is a great opportunity to increase the number of quality and quantity of…
Creating a landing page on your website for your Customer Adviosry Board (CAB) is a great way to extend the marketing reach of the program, it can be a very visual way of sharing the success of the program or…
We have teamed up with the folks at Ignite Advisory Group www.IgniteAG.com to develop a great training course for our members and anyone interested in developing skills in Managing Customer Advisory Boards. We shared our research with them to develop…
With the Coronavirus pandemic dragging on, the practice of customer engagement has radically changed in 2020. Gone (for now) are the face-to-face meetings that have been great for discovering client guidance, conference calls and virtual meetings are tough to match…