Customer advisory boards can be useful strategic approaches for business-to-business companies to engage senior decisionmakers. CABs invite executives, particularly CIOs and other IT leaders, from top customer firms to create a forum to offer unvarnished guidance and insight to the…
As a Product Development or Product Management professional, are you confident the products, solutions or services you have planned (or even already under development) will be accepted – i.e. purchased – by your market? If so, how did you obtain…
Customer advisory boards (CABs) continue to prove their worth in gathering feedback on company strategies, collecting input for product roadmaps and deepening relationships with key customers. But successful CABs are no cake walk. In fact, while many companies want the…
A customer advisory board (also known as a customer advisory council) can provide an abundance of key industry knowledge and insight to the host organization. Collected during in-person meetings, all-hands member calls, and offline discussions with individual members, this intelligence…
A vendor’s customer advisory council can be a great venue for CIOs to provide feedback about IT products and services – but only if you get the chance to speak. After 45 minutes of sitting in a vendor’s customer advisory…
Having a theme for a meeting or the entire CAB program, is a great best practice. Why? A theme quickly communicates what the purpose, mission and objective of the CAB is succinctly in just a single 4-5 word phrase. For…
With the Covid19 pandemic continuing, many companies are not considering any in-person meetings in the near term future. However, customer advisory board (CAB) managers should not let the momentum they have created through their programs lag or (worse) go dark…
A Charter is a critical piece of the Customer Advisory Program, it contains how the board should be convened, how frequently, who should attend, everyone's roles and responsibilities, it governs membership criteria, how long people should remain members, any requirements…
We recently had this question posed during a webinar: "Q. What should be in a Customer Advisory Board MEETING report?". Everyone seems to write their meeting reports differently, so we opened up a Google Doc and started contributing to create…
Assuming we get back to normal at some point soon post Corona Virus, there will be an increased need to give back and do more charitable giving. As Customer Advisory Board managers, we a unique opportunity working with our programs…