FAQ: What TOPICS are good for discussion at a Customer Advisory Board?

Creating a solid and balanced agenda designed to provide the key strategic insights you need will be crucial to the success of your CAB. Below are just some of the areas of your business that can be explored in your CAB meetings:

• Industry trends
• Technology
• Product Development
• Marketing and branding
• Competitive landscape
• Position within the industry
• Customer satisfaction and loyalty
• Operations
• Pricing and business models
• Customer drivers and priorities