A customer advisory board (also known as a customer advisory council) can provide an abundance of key industry knowledge and insight to the host organization. Collected during in-person meetings, all-hands member calls, and offline discussions with individual members, this intelligence…
A vendor’s customer advisory council can be a great venue for CIOs to provide feedback about IT products and services – but only if you get the chance to speak. After 45 minutes of sitting in a vendor’s customer advisory…
Having a theme for a meeting or the entire CAB program, is a great best practice. Why? A theme quickly communicates what the purpose, mission and objective of the CAB is succinctly in just a single 4-5 word phrase. For…
A Charter is a critical piece of the Customer Advisory Program, it contains how the board should be convened, how frequently, who should attend, everyone's roles and responsibilities, it governs membership criteria, how long people should remain members, any requirements…