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The CAB Conference is back in person!    Join us in Boston on Oct. 21st, 2024.

The Largest Worldwide Conference Focused on Customer Advisory Boards

The Customer Advisory Board association conferences are excellent professional development venues regardless of your program size or maturity;  69% of attendees had established programs and 21% were in their infancy.

With so many best practices shared, and so many connections made, attendees leave energized and ready to implement new strategies to take their Customer Advisory Board programs to the next level.

We’re excited to be back in person this year! We’ll be co-located with SlapFive’s CustomerXCon 2024. Register for the CAB Conference and contact us to get a discount code for CustomerXCon 2024.

October 2024 CONFERENCE Agenda

Monday, October 21st, 2024

Hynes Convention Center, Boston, MA

11:00 am ET Welcome & Objectives – Gavin Nathan, Chair,
11:05 am ET Attendee Introductions – All
11:30 am ET “Key Success Factors in Launching a CAB” – Jeff Hemenway, SVP Global Industrial Sales, Stratasys 3D Printing
12:15 pm ET “Lessons Learned in Evolving the UPS CAB Program” – Hannah Lagod, Strategy Supervisor & Lila Best, New Product Innovation – Strategy Manager, UPS
12:45 pm ET LUNCH
1:30 pm ET “Strategies for Launching & Maintaining a PARTNER Advisory Board” – CAB Practitioner TBD
2:15 pm ET “TOP 10 CAB Meeting Agenda Sessions” – Ignite Advisory Group
3:00 pm ET LIVE SIMULATED CAB SESSION – All attendees will participate in an actual CAB session called “Ask The Expert” during which other attendees will brainstorm ways to solve your top CAB challenges.
4:00 pm ET Meeting Summary & Close

Previous 2023 Conference Speakers

Gavin Nathan

Chair and Host,

Melanie Gomez

Sr. Program Manager, Executive Engagement, Citrix

Lauren Johnson

Sr. Program Manager & Team Lead, Advisory Boards, Adobe

Sara Kuethe

Global CAB Team Lead, Google Cloud

Eyal Danon

President, Ignite Advisory Group

Mary Sears

Global Partner & Alliances Marketing Manager, VMware

Jeff Ernst

CEO, SlapFive

“This will be the largest gathering of CAB managers
and practitioners worldwide.”

— Eyal Danon, Founder, Ignite Advisory Group

Group Photo from Previous Conference
CAB Manager Presentation
Conference Attendee Group Breakouts
Best Practice Sharing

Conference Features


Hear how leading B2B marketing practitioners are engaging their TOP customers


Challenge your thinking on how Customer Advisory Boards can drive business value


Get tips, tools, and best practices you can use immediately with your customers


Network with fellow industry professionals on the leading edge of B2B customer engagement

Previous Years Attendees have included:

Oracle, IBM, HP, Intel, Cisco, Aetna, HCL Technologies, AT&T, Adobe, SafeNET, Syncsort, Informatica, National Instruments , First Line Software, Ignite Advisory Group, Staples, Cornerstone OnDemand, QAS, Wells Fargo, PNC Bank, Experian, AmerisourceBergen, Schwab, Iron Mountain, Pershing, Ryder, ebay, Daimler Trucks, Wolters Kluwer, Sitecore, among others…

Example Titles of Conference Attendees:

SVP Marketing, Sr Product Manager, Director of Customer Marketing, Manager of Client Services, Manager of Product Management, Premier Customer Account Manager, Marketing, VP Operations, CMO, Senior Consultant, Business Development, Snr Mgr Corporate Marketing, Program Director Customer Advisory Councils , Snr Program Manager, Sr Field Marketing Manager, Head of Product Development, Dir Customer Marketing, VP Client Experience, Customer Advocacy Director, GM Americas, Vice President Customer Care, Senior Director, Head of Marketing of Corporate Markets, Communications Manager, Program Director of Executive Forums, etc.

90% of the 60 attendees rated the conference as Good/Excellent and 95% said they would attend the event again.

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