The Largest Worldwide Conference Focused on Customer Advisory Boards
The Customer Advisory Board association conferences are excellent professional development venues regardless of your program size or maturity; 69% of attendees had established programs and 21% were in their infancy.
Learn Best Practices
With so many best practices shared, and so many connections made, attendees leave energized and ready to implement new strategies to take their Customer Advisory Board programs to the next level.
We’re excited to be back in person this year!
We’ll be co-located with CustomerXCon 2024. Register for the CAB Conference and contact us to get a discount code for CustomerXCon 2024.
October 2024 Conference Agenda
Monday, October 21st, 2024
Hynes Convention Center, Boston, MA
| 11:00 am | Welcome & Objectives – Gavin Nathan, Chair, CustomerAdvisoryBoard.org |
| 11:05 am | Attendee Introductions – All |
| 11:30 am | Key Success Factors in Launching a CAB – Jeff Hemenway, SVP Global Industrial Sales, Stratasys 3D Printing |
| 12:15 pm | Lessons Learned in Evolving the UPS CAB Program – Hannah Lagod, Strategy Supervisor & Lila Best, New Product Innovation – Strategy Manager, UPS |
| 12:45 pm | LUNCH & Networking |
| 1:30 pm | Strategic Member Selection: Building an Impactful Customer Advisory Board – Dr. Tiffany Raymond, Head of Global Customer Advocacy, PayPal |
| 2:15 pm | Creating Meaningful, Customer-Centric Experiences the Atlassian Way – Amy Berusch, Customer Engagement Program Manager, Atlassian |
| 3:00 pm | LIVE SIMULATED CAB SESSION – All attendees will participate in an actual CAB session called “Ask The Expert” during which other attendees will brainstorm ways to solve your top CAB challenges. |
| 4:00 pm | Session TBD – Klaviyo |
| 4:30 pm | Meeting Summary & Close |
| 5:00 pm | CustomerXCon 2024 Welcome Party |
Previous 2023 Conference Speakers
Gavin Nathan
CustomerAdvisoryBoard.org
Chair & Host
Melanie Gomez
Citrix
Sr. Program Manager, Executive Engagement
Lauren Johnson
Adobe
Sr. Program Manager & Team Lead, Advisory Boards
Sara Kuethe
Google Cloud
Global CAB Team Lead
Eyal Danon
Ignite Advisory Group
President
Mary Sears
VMware
Global Partner & Alliances Marketing Manager
Jeff Ernst
SlapFive
CEO
“This will be the largest gathering of CAB managers
and practitioners worldwide.”
— Eyal Danon, Founder, Ignite Advisory Group
Conference Features
Learn
Hear how leading B2B marketing practitioners are engaging their TOP customers
Explore
Challenge your thinking on how Customer Advisory Boards can drive business value
Tips
Get tips, tools, and best practices you can use immediately with your customers
Network
Network with fellow industry professionals on the leading edge of B2B customer engagement
Previous Years Attendees have included
Oracle, IBM, HP, Intel, Cisco, Aetna, HCL Technologies, AT&T, Adobe, SafeNET, Syncsort, Informatica, National Instruments , First Line Software, Ignite Advisory Group, Staples, Cornerstone OnDemand, QAS, Wells Fargo, PNC Bank, Experian, AmerisourceBergen, Schwab, Iron Mountain, Pershing, Ryder, ebay, Daimler Trucks, Wolters Kluwer, Sitecore, among others…
Download Previous Years’ Agendas and Speakers
Example Titles of Conference Attendees
SVP Marketing, Sr Product Manager, Director of Customer Marketing, Manager of Client Services, Manager of Product Management, Premier Customer Account Manager, Marketing, VP Operations, CMO, Senior Consultant, Business Development, Snr Mgr Corporate Marketing, Program Director Customer Advisory Councils , Snr Program Manager, Sr Field Marketing Manager, Head of Product Development, Dir Customer Marketing, VP Client Experience, Customer Advocacy Director, GM Americas, Vice President Customer Care, Senior Director, Head of Marketing of Corporate Markets, Communications Manager, Program Director of Executive Forums, etc.