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The Largest Worldwide Conference Focused on Customer Advisory Boards

The Customer Advisory Board association conferences are excellent professional development venues regardless of your program size or maturity;  69% of attendees had established programs and 21% were in their infancy.

With so many best practices shared, and so many connections made, attendees leave energized and ready to implement new strategies to take their Customer Advisory Board programs to the next level.


Tuesday, March 28th, 2023

11:00 am ET Welcome & Objectives – Gavin Nathan, Chair,
11:10 am ET “The Importance of CABs: Building the Business Case” – Melanie Gomez, Sr. Program Manager, Executive Engagement, Citrix 
11:40 am ET “CABs Across a Matrixed Org: Structures & Product-Focused Feedback” – Lauren Johnson, Sr. PgM & Team Lead, Advisory Boards, Adobe 
12:10 pm ET “Google CAB Program evolution: From program management to insight generation” – Sara Kuethe, Global CAB Team Lead, Google Cloud
12:40 pm ET BREAK
1:00 pm ET “Innovative CAB Agenda Sessions & Facilitation” – Eyal Danon, Ignite Advisory Group
1:30 pm ET “Partner Advisory Boards: VMware’s Perspective” – Mary Sears, Global Partner & Alliances Marketing Manager, VMware
2:00 pm ET  “Mobilizing Customer to Drive Growth: The Role of Customer Marketers in 2023” – Jeff Ernst, CEO SlapFive
2:30 pm ET Meeting Summary & Close

Spring 2023 Conference Speakers

Gavin Nathan

Chair and Host,

Melanie Gomez

Sr. Program Manager, Executive Engagement, Citrix

Lauren Johnson

Sr. Program Manager & Team Lead, Advisory Boards, Adobe

Sara Kuethe

Global CAB Team Lead, Google Cloud

Eyal Danon

President, Ignite Advisory Group

Mary Sears

Global Partner & Alliances Marketing Manager, VMware

Jeff Ernst

CEO, SlapFive

“This will be the largest gathering of CAB managers
and practitioners worldwide.”

— Eyal Danon, Founder, Ignite Advisory Group

Group Photo from Previous Conference
CAB Manager Presentation
Conference Attendee Group Breakouts
Best Practice Sharing

Conference Features


Hear how leading B2B marketing practitioners are engaging their TOP customers


Challenge your thinking on how Customer Advisory Boards can drive business value


Get tips, tools, and best practices you can use immediately with your customers


Network with fellow industry professionals on the leading edge of B2B customer engagement

Previous Years Attendees have included:

Oracle, IBM, HP, Intel, Cisco, Aetna, HCL Technologies, AT&T, Adobe, SafeNET, Syncsort, Informatica, National Instruments , First Line Software, Ignite Advisory Group, Staples, Cornerstone OnDemand, QAS, Wells Fargo, PNC Bank, Experian, AmerisourceBergen, Schwab, Iron Mountain, Pershing, Ryder, ebay, Daimler Trucks, Wolters Kluwer, Sitecore, among others…

Example Titles of Conference Attendees:

SVP Marketing, Sr Product Manager, Director of Customer Marketing, Manager of Client Services, Manager of Product Management, Premier Customer Account Manager, Marketing, VP Operations, CMO, Senior Consultant, Business Development, Snr Mgr Corporate Marketing, Program Director Customer Advisory Councils , Snr Program Manager, Sr Field Marketing Manager, Head of Product Development, Dir Customer Marketing, VP Client Experience, Customer Advocacy Director, GM Americas, Vice President Customer Care, Senior Director, Head of Marketing of Corporate Markets, Communications Manager, Program Director of Executive Forums, etc.

90% of the 60 attendees rated the conference as Good/Excellent and 95% said they would attend the event again.

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