Lifetime Membership to the Customer Advisory Board .org industry association includes:

• Network with a group of 500+ Customer Advisory Board managers and facilitators globally to share best practices online and through quarterly conference calls.
• Attend our annual conference attracting 60+ members annually with a $100 Member discount.
• Benchmark your program against a Customer Advisory Board Maturity Model, based 70 established world-class best practices. Collected through an industry survey of 50+ Customer Advisory Board managers.
• Measure ROI of your Customer Advisory Board program to build a business case for more investment and track the business value.
• Access Job Postings for Customer Advisory Board managers and Customer Program Marketing positions.

Receive these 6 Membership Benefits

Member Benefit # 1: Industry Survey

The Customer Advisory Board Industry Report is the result of the largest industry survey regularly conducted of advisory council programs. Using objective indicators of Customer Advisory Board maturity, the research covers a wealth of data regarding evolving advisory board management practices, and sought to answer three main questions:

• How are Customer Advisory Boards performing?
• What are the standards and strengths of Customer Advisory Boards?
• What opportunities should Customer Advisory Board managers focus on to grow their programs?

Member Benefit #2: Quarterly Educational Conference Calls

Our members convene on a quarterly basis through conference calls. The Quarterly Conference Call Program showcases the latest research and tools from leading Customer Advisory Board managers and consultants. Following each presentation we have an open discussion on “Hot Topics” submitted by our member community. If you would like to showcase your Advisory Board program or have a suggestion for a Hot Topic then please contact us!

Previous Quarterly Call speakers have included: Ali Kramer, Marketing Manager, Equifax | David Coates, Marketing Manager, Iron Mountain | Michelle Rodlowski, Marketing Director, Dell Software

Member Benefit #3: Expert Member Presentations

Learn best practices from other world class Customer Advisory Board programs by accessing our member library including previous conference presentations:

Member Benefit #4: CAB Benchmark

We developed the Customer Advisory Board Maturity Model to help organizations understand, plan for and assess the performance of their advisory council initiatives. Our members use it both as a Customer Advisory Board management checklist(containing 60 best practices) and as an organizational roadmap along the 7 key competency areas. At the Customer Advisory Board .org association, we use it to organize our research, our conference session programming, and our training services so that our members can easily connect the dots and use the association’s content in their strategic planning.

The model articulates two concepts required to advance the business of Customer Advisory Boards. First, it defines the 7 key competency areas, containing a total of 60 best practices, required to build successful client advisory councils. Second, it articulates how these competencies progress from organizations that have developed their programs through a ‘trial & error’ approach to those that have embraced world-class best practices and professional help.

Member Benefit #5: ROI Calculator

We generated the Customer Advisory Council Return On Investment model following a number of quarterly conference calls and sessions at our annual conference focused on evaluating the value of customer advisory boards. The spreadsheet looks at ROI from two perspectives: Firstly the hard benefits that can be quantifiable in a business case and secondly the scorecard metrics that may be used to evaluate the performance of many customer engagement activities in the enterprise. The ROI model also includes a complete budget calculator enabling anyone new to advisory boards to understand the Total Cost of Ownership (TCO) to help in building the business case.

Member Benefit #6: Annual Conference Discount

Get $100 Conference Discount Annually.

Every year you will receive priority access to the leading Customer Advisory Board conference with a $100 discount from the cost of registration.

We have over 500 current members since establishing the industry association in 2009.

Here is a selection of some Customer Advisory Board .org corporate members: