Lifetime Membership to the Customer Advisory Board .org industry association includes:
- Network with a group of 500+ Customer Advisory Board managers and facilitators globally to share best practices online and through quarterly conference calls.
- Attend our annual conference attracting 60+ members annually with a $100 Member discount.
- Benchmark your program against a Customer Advisory Board Maturity Model, based 70 established world-class best practices. Collected through an industry survey of 50+ Customer Advisory Board managers.
- Measure ROI of your Customer Advisory Board program to build a business case for more investment and track the business value.
- Access Job Postings for Customer Advisory Board managers and Customer Program Marketing positions.

Join our community of 500+ advisory board managers and facilitators today for a one-time $299 lifetime membership.
All major credit cards and Paypal are accepted; a receipt for your membership will be automatically emailed to you.
Receive these 6 Membership Benefits
Member Benefit # 1: Industry Survey
The Customer Advisory Board Industry Report is the result of the largest industry survey regularly conducted of advisory council programs. Using objective indicators of Customer Advisory Board maturity, the research covers a wealth of data regarding evolving advisory board management practices, and sought to answer three main questions:
- How are Customer Advisory Boards performing?
- What are the standards and strengths of Customer Advisory Boards?
- What opportunities should Customer Advisory Board managers focus on to grow their programs?
Member Benefit #2: Quarterly Educational Conference Calls
Our members convene on a quarterly basis through conference calls. The Quarterly Conference Call Program showcases the latest research and tools from leading Customer Advisory Board managers and consultants. Following each presentation we have an open discussion on “Hot Topics” submitted by our member community. If you would like to showcase your Advisory Board program or have a suggestion for a Hot Topic then please contact us!

Previous Quarterly Call speakers have included: Ali Kramer, Marketing Manager, Equifax | David Coates, Marketing Manager, Iron Mountain | Michelle Rodlowski, Marketing Director, Dell Software
Member Benefit #3: Expert Member Presentations
Learn best practices from other world class Customer Advisory Board programs by accessing our member library including previous conference presentations:
- 2020 Coming soon!
- 2019 AVI-SPL, Ryder, Wolters Kluwer
- 2018 US Bank, Citrix, Iron Mountain, Sagitec, SmartSheet
- 2017 Oracle, Transunion, Pindrop, Adobe, Forrester
- 2015 Ryder, Dell, Infor, Ignite Advisory Group, Adobe
- 2014 IBM, Intel, Iron Mountain, Silicon Valley Bank
- 2013 Oracle, AT&T, Iron Mountain
- 2012 Intel, Adobe, Qualcomm, Wells Fargo, HCL, AT&T
- 2011 AT&T, Wells Fargo, Ignite, PNC Bank
Member Benefit #4: CAB Benchmark
We developed the Customer Advisory Board Maturity Model to help organizations understand, plan for and assess the performance of their advisory council initiatives. Our members use it both as a Customer Advisory Board management checklist(containing 60 best practices) and as an organizational roadmap along the 7 key competency areas. At the Customer Advisory Board .org association, we use it to organize our research, our conference session programming, and our training services so that our members can easily connect the dots and use the association’s content in their strategic planning.
The model articulates two concepts required to advance the business of Customer Advisory Boards. First, it defines the 7 key competency areas, containing a total of 60 best practices, required to build successful client advisory councils. Second, it articulates how these competencies progress from organizations that have developed their programs through a ‘trial & error’ approach to those that have embraced world-class best practices and professional help.
Member Benefit #5: ROI Calculator
We generated the Customer Advisory Council Return On Investment model following a number of quarterly conference calls and sessions at our annual conference focused on evaluating the value of customer advisory boards. The spreadsheet looks at ROI from two perspectives: Firstly the hard benefits that can be quantifiable in a business case and secondly the scorecard metrics that may be used to evaluate the performance of many customer engagement activities in the enterprise. The ROI model also includes a complete budget calculator enabling anyone new to advisory boards to understand the Total Cost of Ownership (TCO) to help in building the business case.
Member Benefit #6: Annual Conference Discount
Get $100 Conference Discount Annually.
Every year you will receive priority access to the leading Customer Advisory Board conference with a $100 discount from the cost of registration.
Join our community of 500+ advisory board managers and facilitators today for a one-time $299 lifetime membership.
All major credit cards and Paypal are accepted; a receipt for your membership will be automatically emailed to you.
We have over 500 current members since establishing the industry association in 2009.
Here is a selection of some Customer Advisory Board .org corporate members:
BlueShield CA |
Deloitte |
Self Employed |
Right90 |
Humana |
Reparo |
Partech |
Misys |
Lexis Nexis |
TrinTech |
MIL Corporation |
MoogSoft |
Americold Logistics |
SAS |
HCL Technologies |
BNP Media |
School Center |
FedEx |
TW Cable |
ClientAuCoeur |
Ultimate Software |
Transaction Network Services |
TelephoneticsVIP |
Equinix |
IntrinsiQ |
Cytel |
Transcontinental |
Aetna |
Zywave |
ATG |
Rice Lake Weighing Systems |
Honeywell |
BlueArc |
Gaylord Hotels |
Alcatel Lucent |
Kirk Consultancy |
Iron Mountain |
Ignite Advisory Group |
TRX |
National Instruments |
SNT |
Fleet Partners |
Mopdog |
Design Services |
IDC Canada |
Zycus |
USAA |
Lectra |
PluggedIN |
Cisco |
Savvis |
NAVTEQ |
PNC Bank |
Okta |
Eaton |
MarketForce |
Self |
Arbita |
EXEL |
MCHSI |
Self |
Orga-Systems |
Deloitte |
Adobe |
SVB Financial |
SafeNET Inc |
Bombardier |
DocuSign |
Cibavision |
Netapp |
Netapp |
Syncsort |
Globant |
Fujitsu |
Self |
Fiserv |
Schwab |
PACCESS |
Quantum Whisper |
NET(net) Inc |
Huntington National Bank |
Sitewire |
Oracle Corp |
Consona Corp |
Diversey |
Bank of America |
Ceva Logistocs |
NetScout |
Advisers Checklist for Success |
Cisco |
ABS Nautical |
Arbor Networks |
Wells Fargo |
CPP |
Delta Private Jets |
Oracle |
Mphasis |
Trainer Communications |
InfoGroup |
AT&T |
Lynx Medical |
Integreon |
Oncor |
Point of Reference |
The Scholorship Organization |
SkirtsInDirt |
Sun Power Corporation |
Informatica |
NightHawk |
Unknown |
Group Voyagers |
iLearn2 |
HEIT |
Trimble |
MyFDB |
Elster |
CYTA |
Qualcomm |
Capital One |
ORCC |
InfoLogix |
Pubmatic |
NA |
EMN8 |
Trizetto |
Direct Tech Inc |
LogRhythmn |
Haris Broadcast Communications |
Nomadix |
Dexter Chaney |
Wolters Kluwer |
Polycom |
The Standard Insurance Co |
Neustar |
SBC GlobalNet |
Earthlink |
Fiserv |
AT&T |
Level 3 |
PHT Corporation |
BMRG |
Lawson |
Infor |
BAK Group |
Ameriprise |
Prosoft Binders |
Vidyo |
McGraw-Hill |
Avue Technologies |
Progress Software |
Grass Valley |
Invest Wise |
timeRAZOR |
CBA |
Cisco |
NA |
Informatica |
Siemens |
AcuTemp Thermal Systems |
Sanford Health |
Lawson |
Wing Span Technology |
RCI |
Volkswagen Group Canada |
SITA |
Independent |
Corn Products |
Oracle |
International SOS |
Thunderhead |
Rabobank |
National Instruments |
Synapsense |
Atrion |
Pitsco |
Grass Valley Inc |
HP |
LDS Church |
Omatic Software |
SunGard |
Granite Financial |
PNC Bank |
Autodesk |
Fathom |
Call Station |
Milliman Care Guidelines |
Good Technology |
Barnum Financial Group |
SAS |
BazaarVoice |
Veris Industries |
Morgan Thermal Ceramics |
Aspect |
SwissRe |
Digicert |
Rapid7 |
JPD Consulting |