A Customer Advisory Board is NOT a Focus Group.
Membership is typically made up of 10-15 senior executives (not necessarily the end product users) normally representing the 20% of your customers that generate more than 80% of your revenue.
Topics of discussion tend to be more strategic than tactical.
Customer Advisory Council members participate on a voluntary basis for the opportunity to influence the company’s direction, in a way which is beneficial to their own needs, as well as the wider customer base.
There is an expectation that the organization will follow through on key recommendations made by its Customer Advisory Board members to ensure their continued participation and client satisfaction.